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Purina Pro Plan High Protein Dry Puppy Food, Chicken and Rice Formula - 34 lb. Bag
Learn more
Learn more
Purchase options and add-ons
Brand | Purina Pro Plan |
Flavor | Chicken & Rice |
Age Range (Description) | Puppy |
Item Form | Pellet |
Specific Uses For Product | Immune Support, Bone Health, Brain Health, Muscle Care, Dental Care |
About this item
- DHA from omega-rich fish oil nourishes brain and vision development
- High quality protein builds lean muscles, with chicken as the first ingredient
- Antioxidants support a puppy's developing immune system
- Highly digestible formula for optimal nutrient delivery
- Calcium, phosphorus and other minerals build strong bones and teeth
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From the manufacturer

Healthy Growth and Development
Give your puppy the nutritional building blocks needed for healthy growth and development with Pro Plan puppy formulas. Dry formulas feature targeted nutrition and real meat, poultry, or salmon as the #1 ingredient. Wet formulas offer high-quality nutrition and the tastes and textures puppies love.

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When should I stop feeding a puppy formula?
This transition is dictated by breed size. In general, however, expect to make the transition between one and two years of age. Talk with your veterinarian to determine the right time to make the switch for your dog.
-
How do I transition from a puppy formula to an adult formula?
A gradual transition is key. For example: Days 1 to 2: Feed 3/4 of the normal amount of puppy food and add 1/4 adult dog food. Days 3 to 4: Serve half puppy food and half adult dog food. Days 5 to 7: Feed 1/4 puppy food and 3/4 adult dog food.
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How much should I feed my puppy?
The amount of food your puppy needs depends on how much he’ll weigh at maturity. The larger the dog will be as an adult, the more food they need as a puppy. See the feeding chart on the back of your Pro Plan bag for a detailed breakdown.
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What types of puppy formulas does Pro Plan offer?
Not every puppy has the exact same nutritional needs. That’s why Pro Plan offers a variety of research-backed options for your puppy, including Sensitive Skin & Stomach, Sport, Small Breed, and Large Breed formulas.
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Development
Pro Plan Development Formulas are specially formulated to nourish puppies’ developing bodies for a healthy head start.
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Complete Essentials
Pro Plan Complete Essentials formulas deliver concentrated nutrition with the high-quality protein, essential nutrients, and outstanding taste dogs need to look and feel their best.
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Specialized
Pro Plan Specialized formulas offer tailored nutrition that’s fine-tuned to meet your dog’s unique needs, based on life stage, breed size, and health benefits.
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Sport
Pro Plan Sport is fine-tuned nutrition made to fuel strength and stamina in active dogs and canine athletes.
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Adult 7+
Pro Plan offers a range of adult 7+ formulas that are specially formulated to help every senior dog thrive.
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Vet-Recommended
The advanced nutrition of Pro Plan is trusted by experts and veterinarians across the country.
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Backed by Science
Our innovative nutrition is powered by a team of 500+ nutritionists, veterinarians, and scientists.
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Proven by Champions
Discover why sporting and show champions are fueled by Pro Plan more than any other brand.
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140+ Formulas
Pro Plan offers 140+ targeted formulas to help your pet thrive throughout every stage of their life.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 4.75 x 16 x 32 inches; 34 Pounds
- Manufacturer recommended age : 1 month and up
- Item model number : 38100132703
- Department : dog-dry-food
- Date First Available : February 6, 2007
- Manufacturer : Nestle Purina Pet
- ASIN : B003R0LLA8
- Country of Origin : Singapore
- Best Sellers Rank: #591 in Pet Supplies (See Top 100 in Pet Supplies)
- #47 in Dry Dog Food
- Customer Reviews:
Videos
Videos for this product
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Purina Pro Plan High Protein Puppy VideoNestlé Purina PetCare
Product information
Item Weight | 34 pounds |
---|---|
Department | dog-dry-food |
Manufacturer | Nestle Purina Pet |
ASIN | B003R0LLA8 |
Country of Origin | Singapore |
Item model number | 38100132703 |
Customer Reviews |
4.7 out of 5 stars |
Date First Available | February 6, 2007 |
Item Package Dimensions L x W x H | 31 x 15.5 x 5 inches |
Item Dimensions LxWxH | 4.75 x 16 x 32 inches |
Item Weight | 34 Pounds |
Brand Name | Purina Pro Plan |
Target Audience Keyword | dogs, dog |
Directions | Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don’t misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn’t overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. FEEDING FOR REPRODUCTION Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female’s ideal body condition. Food intake may double or even quadruple during lactation. MAKING THE SWITCH TO PRO PLAN Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet’s health, see your veterinarian regularly. |
Warranty Description | Purina guarantees outstanding quality and taste. If for any reason you’re not satisfied, simply let Purina know why. Please contact Purina directly at (800) 778-7462 within 60 days of date on receipt for assistance. Or, feel free to mail your original purchase receipt with the price circled, a brief explanation of why you were dissatisfied with our products, the “Best If Used By” date box from the package, along with your name and street address (P.O. Box not accepted) to: Purina, Consumer Services, PO Box 340, Neenah WI 54957 |
Model Name | PRO PLAN Puppy Chicken Rice |
Color | Other |
Size | 34 Pound (Pack of 1) |
Age Range Description | Puppy |
Number of Items | 1 |
Manufacturer | Nestle Purina Pet |
Style | All Breed Sizes |
Breed Recommendation | All Breed Sizes |
Included Components | One (1) 34 lb. Bag - Purina Pro Plan High Protein Dry Puppy Food, Chicken and Rice Formula |
Specific Uses for Product | Immune Support, Bone Health, Brain Health, Muscle Care, Dental Care |
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Purina Pro Plan High Protein Dry Puppy Food, Chicken and Rice Formula - 34 lb. Bag
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Product Description
Product Description
Meet your puppy's unique nutritional needs with Purina Pro Plan Brand Dog Food Puppy Chicken and Rice Formula dry puppy food. High-quality protein sources, including chicken as the first ingredient, help your puppy develop healthy muscles so he can frolic as long as he wants. DHA from omega-rich fish oil in this puppy formula nourishes his brain and vision development, and calcium, phosphorus and other minerals build strong teeth and bones. This super-premium puppy kibble has no artificial colors or flavors and will keep your puppy running to his bowl. You can feel confident he is getting the 100 percent complete and balanced nutrition his body needs at this early stage of development. Offer up this Purina Pro Plan DEVELOPMENT puppy kibble to show your puppy you care about his overall health and well-being without compromising on the great taste he loves.
From the Manufacturer
Large or small, young or old, within every dog lies an extraordinary spirit. Purina(R) Pro Plan(R) offers specialized nutrition for an exceptional life, experienced the way your dog was meant to live it.
Top Brand: Purina Pro Plan
Important information
Indications
Puppy Growth and Development
Ingredients
Chicken, brewers rice, poultry by-product meal, corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols, whole grain corn, corn germ meal, brewers dried yeast, fish meal, animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, niacin, manganese sulfate, L-Lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite. W-4458
Directions
Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don’t misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn’t overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. FEEDING FOR REPRODUCTION Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female’s ideal body condition. Food intake may double or even quadruple during lactation. MAKING THE SWITCH TO PRO PLAN Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet’s health, see your veterinarian regularly.
Compare with similar items
This Item ![]() Purina Pro Plan High Protein Dry Puppy Food, Chicken and Rice Formula - 34 lb. Bag | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $74.98$74.98 | $74.98$74.98 | $96.48$96.48 | $49.98$49.98 | $74.98$74.98 | -20% $52.98$52.98 List: $66.23 |
Delivery | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com |
flavor | Chicken & Rice | Chicken & Rice | Chicken & Rice | Chicken | Chicken | Salmon & Rice |
target species | Dog | Dog | Dog | Dog | Dog | Dog |
form | Pellet | Crunchy, Hard, Kibble | Crunchy, Hard, Kibble | Blended, Kibble, Crunchy, Morsels | Kibble | Kibble |
weight | 34 pounds | 24 pounds | 35 pounds | 31.1 pounds | 37.5 pounds | 16 pounds |
breed recommendation | All Breed Sizes | All Breed Sizes | Large Breeds | All Breed Sizes | All Breed Sizes | Large Breeds |
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this puppy food to be of high quality and appreciate its good price, with one noting it's particularly suitable for large breeds. The food receives positive feedback for its health benefits, with dogs kept alive and healthy, and customers report thick, shiny coats. The kibble size is appropriate for puzzle feeders and smaller dogs. While some customers report no digestive issues, others mention diarrhea and puke, and there are mixed experiences with digestibility.
AI-generated from the text of customer reviews
Select to learn more
Customers love this puppy food, particularly the lamb and salmon flavor variety, and their pets look forward to eating it.
"...and electrolytes supports muscle recovery, making it an ideal choice for athletic breeds that engage in intense outdoor activities." Read more
"Great dog food and my doodles loved it!" Read more
"...My dogs absolutely love this dog food and it doesn't upset their tummies. Also, they don't have any allergic reactions such as licking paws." Read more
"...It’s small bites, which he prefers, and he loves the flavor. He digests it very well, and is growing perfectly...." Read more
Customers praise the quality of this puppy food, describing it as healthy and strong, with one customer specifically noting its suitability for Goldendoodles.
"I've been using this food for 3 years, per my vet and it's an exceptional product. I'm a breeder and I'll only use this...." Read more
"Good product. Only buy during big sales..." Read more
"...This is a good, solid food. It fed one smart, healthy vizsla for the first part of his life!" Read more
"...It must be good stuff because our dog loves it." Read more
Customers find the dog food to be a great value, appreciating that it comes in a bigger bag for just a little more money.
"Excellent puppy food for my mini schnauzers. Highly recommend. Great price and fast shipping too." Read more
"...High quality puppy food for a reasonable price." Read more
"...The price is not bad either for a 6lb bag of food for 20 bucks it will last her for a while." Read more
"...This is the only time I've ever found it at a lower price. My puppies like it and are healthy on it." Read more
Customers report that the dog food keeps their pets alive and healthy, with decent nutrition, and one customer mentions their dog has a healthy coat.
"ProPlan is really healthy dog food. I would normally buy it from a local store. However, none of the stores close to use carry it...." Read more
"...The nutrient-rich formula, packed with high-quality protein and essential vitamins, helps restore their energy levels within hours rather than days...." Read more
"...Kept him full and happy" Read more
"He really loves it to much and good for his body and also i can see the shine on him" Read more
Customers report that their puppies' coats are thick and shiny after using this dog food.
"Crisp nuggets, perfect size for my 15 lb puppy. Bag keeps it fresh" Read more
"...It makes her coat very shiny and it’s super digestible. She loves it!" Read more
"...longer itching her like crazy and she just has this softness and shine to her coat!!..." Read more
"I use this food for ally frenchies and they look amazing. All ages do well on it. No allergies! Love this food." Read more
Customers appreciate the size of the kibble, noting that it's small enough to fit in puzzle feeders and comes in nice big bags.
"Crisp nuggets, perfect size for my 15 lb puppy. Bag keeps it fresh" Read more
"...She LOVES the flavor and the kibble is small enough for our puppy to easily eat from 5lbs to her now 12lb frame...." Read more
"...The only downfall of this item is the box it comes in!! It’s so unnecessarily large and a waste of cardboard...." Read more
"Small size perfect for my Shih Tzu puppy. He is able to chew these little nibbles...." Read more
Customers have mixed experiences with this puppy food: some report no stomach issues or diarrhea, while others mention their dogs experiencing diarrhea and vomiting.
"...unlike another brand I fed my last GSD, this brand seems to upset my puppy’s belly by just switching from pro plan puppy to large breed puppy even..." Read more
"...My dogs absolutely love this dog food and it doesn't upset their tummies. Also, they don't have any allergic reactions such as licking paws." Read more
"...He continued to get worse over the span of a weekend, vomiting, dry nose, lethargic, again, only eating this food...." Read more
"...I fed our puppy a cup of food from this bag from Amazon and he vomited several times which is not typical for him...." Read more
Customers have mixed experiences with the puppy food's digestibility, with some finding it super digestible and their pets eating it without hesitation, while others report their pets refusing to eat it.
"...He digests it very well, and is growing perfectly. I like that I can transition him right to the Pro Plan Dog food when he is ready." Read more
"...It makes her coat very shiny and it’s super digestible. She loves it!" Read more
"...Over time, he has become less enticed by the food, and the smell of it may have something to do with that. Or maybe not...." Read more
"...The food makes our pup feel full and she has no problems digesting it...." Read more
Reviews with images

but I have to say after trying many many of the super expensive "higher" quality foods and grain free foods etc ...
Top reviews from the United States
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- Reviewed in the United States on May 11, 2025Flavor Name: Lamb & RiceSize: 34 Pound (Pack of 1)Verified PurchaseMy dog likes and my vet recommends. That's really all that needs to be said about this one. I do think it's a bit expensive, but all dog food of any quality seems to be expensive. I appreciate that they only pack one of these per box, so it's not too heavy to lift.
- Reviewed in the United States on May 7, 2025Flavor Name: Lamb & RiceSize: 6 Pound (Pack of 1)Verified PurchaseProPlan is really healthy dog food. I would normally buy it from a local store. However, none of the stores close to use carry it. Until they do, I will continue to order online.
- Reviewed in the United States on April 30, 2025Flavor Name: Lamb & RiceSize: 34 Pound (Pack of 1)Verified PurchaseMy Aussie likes this brand food. We discovered He likes the Lamb and Beef most and is allergic to chicken.
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Reviewed in the United States on April 26, 2025Flavor Name: Lamb & RiceSize: 6 Pound (Pack of 1)Verified PurchaseMi perrita le gustó y le puso el pelo muy brilloso y no le huele el popo casi nada
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Reviewed in the United States on April 15, 2025Flavor Name: Lamb & RiceSize: 6 Pound (Pack of 1)Verified PurchaseEl perro literalmente lo devora
- Reviewed in the United States on April 18, 2025Flavor Name: Chicken & RiceSize: 18 Pound (Pack of 1)Verified PurchaseVery good.
- Reviewed in the United States on March 3, 2025Flavor Name: Lamb & RiceSize: 34 Pound (Pack of 1)Verified PurchaseThis premium dog food delivers exceptional results for active dogs. When my Huskies return from strenuous mountain hikes, their recovery time has significantly improved since switching to this brand. The nutrient-rich formula, packed with high-quality protein and essential vitamins, helps restore their energy levels within hours rather than days. Its balanced blend of carbohydrates and electrolytes supports muscle recovery, making it an ideal choice for athletic breeds that engage in intense outdoor activities.
- Reviewed in the United States on April 11, 2025Flavor Name: Chicken & RiceSize: 34 Pound (Pack of 1)Verified PurchaseBest food out there!
Top reviews from other countries
- Jason and SlateReviewed in Canada on December 13, 2024
5.0 out of 5 stars The dog loved it.
Flavor Name: Lamb & RiceSize: 6 Pound (Pack of 1)Verified PurchaseThe delivery schedule works awesome and a very good product. Pricing is good.
- DaveReviewed in Canada on April 2, 2025
5.0 out of 5 stars Good product
Flavor Name: Chicken & RiceSize: 34 Pound (Pack of 1)Verified PurchaseTried this and my puppy loves it, a bit expensive but made from good products
- KaiReviewed in Singapore on August 25, 2022
1.0 out of 5 stars Product received with faulty packaging
Flavor Name: Lamb & RiceSize: 6 Pound (Pack of 1)Verified PurchaseThe side of the food bag was cut and quite clearly the kibbles were no longer fresh as it wasnt airtight. My puppy didnt want to eat it at all, had to throw it out.
- Ruth HurstReviewed in Canada on October 29, 2024
5.0 out of 5 stars Purina Pro Plan Puppy Kibble
Flavor Name: Chicken & RiceSize: 34 Pound (Pack of 1)Verified PurchaseAn excellent puppy kibble. High in protein.
- ShiraReviewed in Canada on December 9, 2023
5.0 out of 5 stars Good price and good food for your pupper
Flavor Name: Lamb & RiceSize: 34 Pound (Pack of 1)Verified PurchaseCame on time and my puppy loves it.
Product summary presents key product information
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Product Summary: Purina Pro Plan High Protein Dry Puppy Food, Chicken and Rice Formula - 34 lb. Bag
From Purina Pro Plan
Price
One-time purchase: $74.98 ( $2.21 / lb)
Save 20%: Coupon available when you select Subscribe & Save . Shop items | Terms
Subscribe & Save price (No fees, Cancel anytime): $71.23 5% Savings
List Price: $74.98
Save an extra 20% on your first Subscribe and Save order. Shop items | Terms
Additional savings available through Subscribe & Save (No fees, Cancel anytime)
About this Item
- DHA from omega-rich fish oil nourishes brain and vision development
- High quality protein builds lean muscles, with chicken as the first ingredient
- Antioxidants support a puppy's developing immune system
- Highly digestible formula for optimal nutrient delivery
- Calcium, phosphorus and other minerals build strong bones and teeth
Product Description
Options Available
Flavor Name
- Chicken & Rice
- Lamb & Rice
Size
- 18 Pound (Pack of 1)
- 34 Pound (Pack of 1)
- 6 Pound (Pack of 1)
Important Information
Indications
Puppy Growth and Development
Ingredients
Chicken, brewers rice, poultry by-product meal, corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols, whole grain corn, corn germ meal, brewers dried yeast, fish meal, animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, niacin, manganese sulfate, L-Lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite. W-4458
Directions
Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don’t misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn’t overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. FEEDING FOR REPRODUCTION Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female’s ideal body condition. Food intake may double or even quadruple during lactation. MAKING THE SWITCH TO PRO PLAN Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet’s health, see your veterinarian regularly.
Toy Safety
- Our recommended age:
- Manufacturer's minimum age: 1 months
Feedback
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