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Our philosophy at TrueBlue is to draw upon nature and science to make the best pet health and beauty products ever. We use many of the same top-quality botanical ingredients found in premium human brands, but in formulas specially created for pets. We worked with both botanists and the experts at Waskington State University College of Veterinary Medicine, one of the leading schools of animal medicine in the country to develop these outstanding products. Our Pure and Sure Puppy Shampoo with milk, honey, sunflower and oatmeal is the perfect puppy shampoo for an extra-gentle, soothing tear-free bath. Milk gently cleans a puppy’s delicate skin. Oatmeal is nature’s perfect moisturizer for skin and coat and honey softens the coat and imparts a terrific scent. All of the TrueBlue products are safe to use on Cats, when used as directed. We donate a portion of the proceeds from the sale of TrueBlue products to the American Humane Association’s Second Chance Fund. The Second Chance Fund provides financial assistance to animal welfare organizations for the medical costs of treating and rehabilitating animals as they are prepared for adoption into permanent, loving homes. This support gives these vulnerable animals a much needed second chance at life.